Show Information

The Rx Club Show 2021 Deadline — Friday, August 6, 2021

A fee of $100 per company will be assessed for entries received after the deadline date.

Eligibility

The Rx Club will honor work in print, electronic media, and video in the service of healthcare. Entries must have been printed, published or created for the first time between January 1, 2020 – June 30, 2021. We've extended the dates of eligibility to ensure you can submit work this year that you may not have been able to submit last year (excluding entries already submitted).

Deadline

Friday, August 6, 2021

A fee of $100 per company will be assessed for entries received after the deadline.

Winners Format

With your feedback, this year, all winning entries will be shown on our website with full credits displayed.

Awards

Winners of the Gold, Silver and the Awards of Excellence will be notified by email. The winning entries by award type will be revealed and displayed on our website, on November 18 at 8PM EST.

Important: This year’s Rx Club Show will be judged online so no hard copies will need to be submitted. Please follow the instructions in your account when uploading your entries and inputting credits.

Enter online

The Rx Club Show will require entrants to upload materials for judging. The specifications are as follows:

PRINT

Single page format entries - 1600 px x 1200 px - 72 dpi - .jpg file in RGB format
 are accepted.
Campaign or Integrated Campaign entries - The full campaign should be combined into 1 composite image for identification purposes and website, using the specs above. (REQUIRED)

If the campaign contains several pages/pieces you can:


  1. Upload each page/piece as a separate image using the same specs as the single page format. Or

  2. Upload a PDF of the multiple page item.
  3. If an interactive or video piece is part of the campaign, please provide the URL in the space provided on the form (along with username and password, if needed)

VIDEO

Video entries - Please provide the URL to your online video. If your entry is password protected, please provide the username and password on the form. We would also need an image of your entry for identification and website purposes. Please submit a 1600 px x 1200 px - 72 dpi - .jpg file in RGB format.

If you do not have access to a server to upload your video, there are other options such as YouTube, Vimeo, or Dropbox. Please provide access information if you choose to go that route.

INTERACTIVE

Interactive entries - Please provide the URL to your Interactive entry online. If your entry is password protected, please provide the username and password on the form. We would also need an image of your entry for identification and website purposes. Please submit a 1600 px x 1200 px - 72 dpi - .jpg file in RGB format.

Entry Requirements

All information is entered directly into The Rx Club database. Agencies are responsible for correct information. Images of the work will be used by The Rx Club for identification for the awards, our website and may be used for promotions. All changes must be recorded in our database. We can't be responsible for missing information.

Carveth’s Way Award

A special award for the 15th year to honor Carveth and his unique approach to solving creative problems called The "Carveth's Way" Award. The "Carveth's Way" Award will be presented to the single Rx Club entry that most embodies the "out of the box" thought process, a hallmark of Carveth Kramer's approach to creativity. The winning entry will be selected for it's unique approach, concept, and quality of execution.

Notification of Show Acceptance

The acceptance e-mail will include the names of the winning entry/entries and resubmission instructions. Upon notification of your winning entry/entries, we will supply you with information on re-uploading your image(s) in a higher resolution for the printing of awards. In order to receive your award(s), you must re-upload your hi res image(s) and pay the resubmission fee for inclusion into the 2021 Rx Club Show. No awards/trophies will be sent without final payment.

The 2021 Rx Club Show Book Online

Beginning on November 18 at 8PM EST, you will be able to view all the winning pieces online. This will be a great way for your colleagues and clients to have access to all the award winning pieces.

Purchase a Link

The Rx Club has a newer feature where you can purchase a link or banner from your winning entry or from our List of Winners page. You can contact us at darren.kramer@therxclub.com or call Darren Kramer at 212-679-8608 for more information on this.

Categories

Note: You may enter the same entry in more than one category. However, you will need to pay separate entry fees.

The Rx Club Show is not responsible for legal clearance for any entries submitted in any categories.

VIEW ALL CATEGORIES

The Rx Club

Entry Category List


Professional Print

A. Magazine Advertising
1. Full page
2. Fractional page
3. Spread
4. Multiple pages (insert/R.O.B.)
5. Campaign

B. Launch
1. Single ad
2. Multiple ads
3. Campaign
4. Collateral

C. Newspaper Advertising
1. Corporate identity
2. Fractional page
3. Multiple pages (insert/R.O.B.)
4. Campaign

D. Direct Mail
1. Self-mailer/campaign
2. Envelope mailer/campaign
3. Sales force kit
4. Magazine/newspaper, sales promotion, posters
5. Dimensional mailer/campaign
6. Mail series

E. Agency Self Promotion
1. Postcard mailer, 3-D mailer, dimensional mailer, premiums
2. Magazine advertising, 4/C or B/W, single or campaign

F. Sales Promotion
1. File card/flash card
2. Booklet/Brochure
3. Stationery
4. Calendars

G. Posters/Displays/Special Projects/Trade Shows/Reports
1. P.O.P. poster
2. Medical office poster
3. Transit advertising/car cards
4. Invitations/announcements/various
5. Annual reports
6. Special reports
7. Kiosks
8. Meeting presentations/sales meeting material
9. 3-D models/displays
10. Premiums/promotions
11. Product, franchise or corporate naming
12. Trade show banners

H. Logos/Branding/Package Design
1. Corporate identity logo
2. Brand identity logo
3. Franchise branding
4. Package design

I. Editorial
1. Full page, 4/C or BW
2. Cover, 4/C or B/W
3. Consumer or business magazine (full issue)
4. Single-sponsor publication, 4/C or B/W

J. Graphics
1. Illustration
2. Photography
3. Non published illustration/photography
4. Paper/sculpture/model making

K. Education
1. Professional education/campaigns
2. Drug education - doctors
3. Drug education - patients
4. Patient information booklets/newsletters
5. Posters/announcements
6. Monographs
7. Single-sponsor publications, 4/C or B/W
8. Symposium material or packages
9. Sales rep material

L. Institutional/Corporate Advertising
1. Managed healthcare providers
2. Hospital advertising - includes
newsletters, brochures, print, dm
3. Patient Information

M. Public Service Announcements
1. Print
2. Direct Mail
3. Posters
4. POP
5. Other

N. Animal Health
1. Includes magazines, newspapers, collateral material, posters, direct mail, POP and other

O. Medical Devices
1. Includes magazines, newspapers, journals, collateral material, poster, direct mail. POP and other

P. OTC
1. Magazine advertising
2. Launch ad/campaign
3. Collateral
4. Newspaper
5. Direct mail
6. Posters/display/trade shows/logos
7. Package designs
8. Campaign
9. Billboards
10. Unconventional oversized advertising

Q. DTC
Integrated category is under own area this year.
1. Magazine advertising
2. Launch ad/campaign
3. Collateral
4. Newspaper
5. Direct Mail
6. Posters/display/trade shows/logos
7. Package designs
8. Campaign
9. Billboards
10. Unconventional oversized advertising

Interactive Submissions

1i. Best Healthcare Professional Website
Submit work primarily targeted to doctors, nurses, office managers or other healthcare professionals.
This could include but is not limited to:
1. Product website
2. Disease website
3. Training website (includes training for Dr.'s and Sales reps)
4. E-commerce website
5. Non-profit organization website
6. Hospital Website
7. Healthcare Provider Website
8. Other

2i. Best Consumer Website
Submit work primarily targeted to consumers.
This could include but is not limited to:
1. Product website (promotional or educational)
2. Other (specify)

3i. Best Web Advertising
Submit promotional or educational/awareness ads for health-related products or services targeted to healthcare professionals or consumers.
This could include but is not limited to:
1. Banner ads (including skyscraper ads)
2. Teaser ads (including pop ups)
3. Rich media ads
4. Electronic advertorials
5. Web applications
6. Other (specify)

4i. Best Use of E-mail
1. E-mail communications targeted to healthcare professionals
2. E-mail communications targeted to consumers

Note: This can be a text or html e-mail

5i. Best Animation
Submit partial or completed animations targeted to healthcare professionals or consumers.
These could include but are not limited to:
1. Mechanism of action
2. Flash interactive modules or kiosks
3. Training tools
4. Electronic detail aids
5. 3-D modules
6. Traditional animation modules
7. Educational tools
8. Motion design graphics
9. Ads or banners
10. Video games or contests
11. Animated Kiosks
12. Other

6i. Best Download
Submit websites that offer a downloadable item that could be of interest to the healthcare community (doctors or patients). The judges will focus on the relevance of the downloaded materials, not the website that hosts them. The downloads should however, be in their original context.
These could include but are not limited to:
1. PDF's, promotional or educational
2. Customized applications
3. Rep electronic tools
4. Studies or white papers
5. Wallpaper
6. Screensavers
7. Alerts
8. Other (specify)

7i. Best Integrated Campaign
1. Submit web initiatives that are limited to 3 components within any of the interactive categories.

8i. Self Promotion
1. Websites
2. Banner ads
3. Screensavers

9i. Public Service Announcements
1. Websites
2. All banner ads
3. Rich media
4. Screensavers

10i. Social Media
1. Includes all types of interactive mediums

11i. Mobile Applications

1. Includes all types of interactive mediums

Note: Integrated Category is under own area this year except within interactive (see 7i)

Video Submissions

(Please limit all spots to 5 minutes in length unless otherwise noted)

Professional/Corporate/Trade
1V. Up to and including 30 seconds
2V. More than 30 seconds (but no more than 1 minute)
3Va. Campaign (up to 3 spots with each spot up to 1 minute)
3Vb.Sales/Rep training/sales meeting (limit to no more than 15 minutes)
4V. Other (specify)

Public Service Announcements (PSA)
5V. Commercials
6V. Education (limit to no more than 15 minutes)
7V. Campaign (up to 3 spots)
8V. Other (specify)

Animation
9V. 2-D animation
10V. 3-D animation
11V. Promotional animation
12V. Educational animation
13V. Other (specify)

Education
(All spots in this category can be up to 15 minutes)
14V. Patient education
15V. Physician education
16V. Hospital education
17V. Corporate education
18V. Corporate series
19V. Sales rep training/sales meeting
20V. Other (specify)

Consumer/DTC
21Va. Commercials up to 30 seconds
21Vb. Commercials more than 30 seconds (but no more than 1 minute)
21Vc. Commercial campaigns
22Va. Scientific, up to 30 seconds
22Vb. Scientific, 30 seconds or more (but no more than 1 minute)
23Va. Spots
23Vb. Campaign (3 spots - each spot can be up to 1 minute)
24V. Education
25V. Other (specify)

Special Projects
26V. Special projects
27V. Song parody
28V. Radio

Integrated Campaigns - Includes Rx, OTC and DTC

(Note: All videos in this category are limited to 5 minutes)

1n. Print campaigns (up to 5 pieces) to include magazine, newspaper, direct mail, special projects, posters, POP
2n. Combination of any print and video (up to 5 pieces)
3n. Combination of print, interactive and video (up to 5 pieces)
4n. Launch campaigns (up to 5 pieces) can include all types of media
5n. Public Service Announcements (up to 5 pieces) can include all types of media
6n. Sports Healthcare (up to 5 pieces) can include all types of media
7n. Senior Healthcare (up to 5 pieces) can include all types of media
8n. Infants and Children Health (up to 5 pieces) can include all types of media

Lifestyle Healthcare - Includes Rx, DTC and OTC

(Note: All videos in this category are limited to 5 minutes)

Print
R1. Sports Healthcare
R2. Senior Healthcare
R3. Infants and Children Health

Video
29V. Sports Healthcare
30V. Senior Healthcare
31V. Infants and Children Health

Interactive
12i1. Sports Healthcare
12i2. Senior Healthcare
12i3. Infants and Children Health



Judges

We'd like to thank our judging panel for devoting their time to the show. The talented judges are what help to make the show such a success. Creatives both domestically and internationally, we appreciate all you do for the show, the industry and the agencies that enter our show.

VIEW JUDGES LIST

The Rx Club

Our 2021 Judges


Print/Video/Integrated

Beth Elkis
Group Creative Director
Ogilvy Health

Shannon Hollman
Executive Creative Director
Pacific Communications

JC Parker
Executive Creative Director
Evoke

Alex Cho
SVP, Group Creative Director
Havas Health

Tiffany Lillegard Laboy
Creative
Fingerpaint

Clare Litz
VP, Associate Creative Director
H4B Boston

Fabio Rodrigues
SVP, Group Creative Director
McCann Health, NY

Sven Hartmann
Creative Director
Serviceplan Health & Life GmbH & Co. KG

Samantha Glasgow
Creative Director
Purohit Navigation

Al Mauriello
Creative Director
21GRAMS

Sebastian Hahn
Group Creative Director
PEIX Health Group Germany

George Giunta
Group Creative Director
Ogilvy Health

Lisa Barbusci
Partner, Managing Director
CDM Montreal

Brian Groves
Associate Creative Director
Anderson DDB Health & Lifestyle (Canada)

Stephanie Hosmer-Pipes
VP, Creative Director
Evoke

Gunther Brodhecker
Chief Creative Officer
Schmittgall HEALTH

Angela Harrison
Creative
Fingerpaint

Matthias Jester-Pfadt
Creative Director
Serviceplan Health & Life GmbH & Co. KG

Bethany Taylor
Group Art Supervisor
JUICE Pharma Worldwide

Brian Zandman
Executive Creative Director
SFC Group

Rachel Gelman
Copy Supervisor
AbelsonTaylor


Interactive

Marissa Ori
Creative Director
AbelsonTaylor

Joey Crawford
Creative
Fingerpaint

Jessica Maxwell
Group Creative Director
Intouch Solutions

Sara Baker
VP, Group Creative Director
Digitas Health

Debbi Ciauro
Executive Creative Director
Ogilvy Health

Rena Wong
VP, Associate Creative Director
CDM NY

Stuart Collins
Creative Director
Verve

Michelle Green
Executive Creative Director
Evoke

James Pelletier
Creative Director
Healthcare Communications Consultancy

John Walker
Creative Director
bMod Communications (Canada)

Janine Salerno
Associate Creative Director, Digital
Ogilvy Health

Karine Bergeron
Senior Art Lead
CDM Montreal



Fees

PRINT/INTERACTIVE

Single Entry
1-10 individual entries: $345.00 per entry
11+ individual entries: $335.00 per entry

Campaign*
1-10 individual entries: $370.00 per entry
11+ individual entries: $360.00 per entry

*Please limit campaign to up to 5 pieces. Campaign fee is for entire campaign and not per piece.

VIDEO
Individual entries: $360.00 per entry
Campaign entries: $375.00 per entry

INTEGRATED CAMPAIGNS
All individual entries: $490.00 per entry

Payment

No entries will be judged without payment. All payments are to be made by check, money order, wire transfer, credit card, or PayPal. Payments made online on The Rx Club's secure site will receive a return receipt by e-mail. Click Submit when paying online on the payment form to record your payment. A check or money order made payable to: The Rx Club may also be used to cover payment for all entries. All foreign checks or money orders must be drawn on a US bank. For more information on wiring your payment or paying by credit card, e-mail darren.kramer@therxclub.com. All international entries (Canada included) must add a one-time charge of $90.00 to cover additional mailing costs. All payment information including type of payment and signature must be included on the "Master Form."

If your entry is accepted into The Rx Club Show, you will be required upon notification to pay a resubmission fee of $205.00 per single or campaign entry in print, video, interactive, integrated and lifestyle categories. The resubmission fee includes inclusion on our website. If the re-submission fee is not paid for a particular winning entry, you will not receive a trophy and/or award certificate for that entry.

Mail all checks for payment to:

The Rx Club
226 East 27th Street,#1C
New York, NY 10016
Attn: Ina Kramer

Contact Information

For any inquiries, please call Ina Kramer

Phone:212-679-8608
Email: darren.kramer@therxclub.com